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Thinking, Fast and Slow
How do we make decisions? Daniel KAHNEMAN [1] When Daniel Kahneman and Vernon L. Smith had won the Nobel Prize in Economics, in 2002, I was impressed with their point of view and contribution. I was a fresh graduate at those times and had strict doubts about the rationality principle of humans as actors and decision makers in the economy related areas. Kahneman and his colleagues have integrated insights from psychological research into economic science, especially concerning human judgment and decision-making under uncertainty. Years later I have re-read Kahneman’s this work in a “Bestseller” form and all I can say is that; “It is enlightening”. The book expresses how and…